So What Is It?

Jeffrey Katzenberg and Meg Whitman unveiled the new streaming service on Wednesday at the CES in Las Vegas.  It has been teased and hinted at for a few weeks now.

Apparently it is the first platform dedicated to original short-form content and delivery via mobile devices.  It will feature everything from news and current affairs to sports.  It will also include scripted drama and documentaries.  The USP is that all episodes will be in videocast format and only 4-10 minutes long.
Founders of Quibi
So basically it is to streaming what Twitter is to Facebook?  Video Twitter?  Telly-Twitter?  Let’s go with that.  Quibi is Telly-Twitter.
There will apparently be 175 series in the first year, ramping up with around 3 hours of content new each day.
Already signed up to the channel are Guillermo del Toro, Ridley Scott, Antoine Fuqua, Anthony and Joe Russo, Peter Farrelly, Catherine Hardwicke, Amy Heckerling, and Peter Farrelly.

Front of camera talent includes Jennifer Lopez, Reese Witherspoon, Kiefer Sutherland, Andy Samberg, Kevin Hart, Liam Hemsworth, Trevor Noah, Will Arnett, Queen Latifah, Will Forte, Chrissy Teigen, Gabrielle Union, Rachel Brosnahan, Nicole Richie, Sophie Turner and Corey Hawkins.

The launch featured news that and more Reno 911, The Fugitive and Varsity Blues are among the existing franchises getting a reboot in this new world.

The Techie Part

As it is a smartphone focussed channel the output will integrate directly with the device functions.  One feature is something called Turnstyle which means content will actually change depending on orientation of the screen, from landscape to portrait.

Apparently there will also be interactive storytelling.  Choose Your Own Adventure style?  Who knows.

Content will all be released at 6:30am US-ET on the day of launch with a regular new drop every other Monday.  This will include movies in chapter form with two hour movies broken into episodes.

Quibi will offer $4.99 version with ads, or an ad-free version for $7.99.  Apparently the entire first year ad inventory has already been sold.

Quibi launches on April 6th.  Another monthly subscription to add to the potential list.  How many can survive?