The streaming revolution continues at pace. Warner Bros. 2021 day-and-date release strategy may have annoyed theater owners, but it did well for AT&T as a group. As a result, HBO Max is now well and truly in play.

Speaking with analysts on the regular earnings call, WarnerMedia CEO Jason Kilar has confirmed that Warner Bros. Pictures is going to make ten major movies next year exclusively for HBO Max.

Godzilla Kong

He confirmed the studio still very much intends to release tentpoles at cinemas and directly referred to Godzilla Vs. Kong and its $462 million haul. He said those big movies:

“…will continue to matter when it comes to the actual exhibition…”

However shorter windows and day-and-date releases driven from COVID are now the normal. They will not be returning to the pre-COVID release strategy. WarnerMedia will retain the 45-day theatrical window for tentpoles only in 2022.

Andy Forssell, GM of WarnerMedia Direct-to-Consumer, expanded on this:

“Everyone is going to be experimenting with windows, they are going to get shorter, not longer, in terms of being able to see movies sooner.”

The analysts were told that Mortal Kombat, Zack Snyder’s Justice League, Those Who Wish Me Dead, and other big releases on HBO Max drove customers to the platform and many of them stuck with the service and consumed more, and varied content. This is behind the decision to create big movies direct for the streamer to continue to drive this behavior.

According to the New York Times, when they reported on the call, HBO Max got to 67.5 million subscribers, 47 million of those in the United States, in its first year. It is targetting 70-73 million by the end of 2021 so the growth has to keep coming.

Netflix lost half a million subscribers in the US last quarter as the increased competition began to bite.

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