As a movie fan, you really want to be able to love Hollywood. Yet sometimes they just make it really, really difficult.
If they are not lecturing you on saving the planet while taking a private jet to a luxury resort on a previously unspoilt coral reef, they are using an awards ceremony to moralise about everything from animal rights to diversity.
So it’s no surprise that as a collective Hollywood is not known for either its self awareness or general sense of humour.
In a classic example of the pompous sense of humour failures that are well know in Tinseltown, one of the few amusing moments at the worst, most preachy Oscars in living memory has been condemned by a sanctimonious section of these EQ challenged halfwits.
Cats cast members James Corden and Rebel Wilson dressed up in cat costumes to present the Outstanding Visual Effects award.
During their section, Corden and Wilson joked:
”…nobody more than us understands the importance of good visual effects”.
This was one of the nights few big laughs for an audience famed for being devoid of a sense of humour.
Not so funny to Hollywood’s Visual Effects Society who represent more than 4000 workers in this part of the industry. Serious sense of humour failure evident from their press release:
“Last night, in presenting the Academy Award for outstanding visual effects, the producers chose to make visual effects the punchline, and suggested that bad VFX were to blame for the poor performance of the movie ‘Cats’. The best visual effects in the world will not compensate for a story told badly. The Visual Effects Society is focused on recognizing, advancing and honoring visual effects as an art form — and ensuring that the men and women working in VFX are properly valued.
On a night that is all about honoring the work of talented artists, it is immensely disappointing that The Academy made visual effects the butt of a joke. It demeaned the global community of expert VFX practitioners doing outstanding, challenging and visually stunning work to achieve the filmmakers’ vision. Our artists, technicians and innovators deserve respect for their remarkable contributions to filmed entertainment, and should not be presented as the all-too-convenient scapegoat in service for a laugh.
Moving forward, we hope that The Academy will properly honor the craft of visual effects — and all of the crafts, including cinematography and film editing — because we all deserve it.”
Oops! The Academy are yet to respond.
After two months in release Cats has earned just $75m worldwide.