Ridley Scott’s The Last Duel has not done well at the box office. It had been advertised and marketed correctly, there was talk of awards, but it has only made about $27 mill in the opening worldwide box office.
When you think something like Shang-Chi had an opening weekend of about $75 mill, and that was just domestic, then why has The Last Duel done so badly? According to Ridley Scott, it’s the short attention spans of millennials.
In an interview with comedian Marc Maron for his WTF Podcast, the director of movies like Alien and Gladiator, says that the movie was marketed correctly, but it’s kids. He said:
“Disney did a fantastic promotion job. The bosses loved the movie – because I was concerned it was not for them – but they really liked the movie, so their advertising, publicity, et cetera, was excellent.”
“I think what it boils down to – what we’ve got today [are] the audiences who were brought up on these f–king cell phones. The millennian do not ever want to be taught anything unless you are told it on the cell phone.”
“This is a broad stroke, but I think we’re dealing with it right now with Facebook. There is a misdirection that has happened where it’s given the wrong kind of confidence to this latest generation, I think.”
Scott says that despite what happened, he is still proud of The Last Duel and the film will stand the test of time:
“We all thought it was a terrific script, and we made it. You can’t win all the time. As far as I’m concerned, I’ve never had one regret on any movie I’ve ever made. Nothing. I learned very early on to be your own critic. The only thing you should really have an opinion on is what you just did. Walk away. Make sure you’re happy. And don’t look back. That’s me.”
Being ‘old’, I had to look up what a millennial was. It’s basically someone born between 1980 and 2000. I’m just outside that range, so I don’t know what I am, Generation X I think. Apparently, these are slurs.
I will admit, I am someone who occasionally looks at my phone when I’m watching a movie, but this is usually because the movie is boring me. If it’s a good movie, with a good story, my phone will sit still and not be used. Unless I have to look someone up or see if they have done any nude scenes.
Is Scott right? Is it the short attention spanned kids, who don’t want to watch a long-drawn-out historical drama, with silly goatees, to blame?