According to Deadline the box office for Thanksgiving 2021 is down. Way down. With big hitters like Dune and No Time To Die fading in the rearview mirror and Ghostbusters: Afterlife in its second weekend, there is not a lot driving footfall into theaters, and the pandemic hangover is showing.
Receipts are lagging by as much as 45% on prior years. So some euphoria in the industry following some big numbers this autumn may have been short-lived as winter is coming.
Disney’s Encanto is out front currently, with $43.3 million expected over the five days. Another new release is Ridley Scott’s much-discussed House Of Gucci with $21.8 million estimated.
Sandwiched between them is Ghostbusters: Afterlife in second place with $36.3 million.
Resident Evil: Welcome to Raccoon City continues to prove that nobody outside gamers cares about titles based on games, limping to a weak $8.85 million total at the box office. This won’t stop Hollywood from trying again in a few years though as they are very slow learners.
Paul Thomas Anderson’s Licorice Pizza is performing OK with an $84,000 per-screen average on a very limited release to give it an air of movie snob exclusivity.
Meanwhile, according to industry analysts, the pay-to-stream market remains buoyant with PVOD titles doing good business. Is the box office bounce over? With Christmas looming are people deciding to stay at home more and isolate a little so they aren’t forced to sacrifice another family Christmas on the altar of COVID?