CinemaCon has kicked off out in the desert. Caesar’s Palace, Las Vegas is home to one of the first major movie conference events in the post-pandemic era and the first up with a big reveal was Sony Pictures. CinemaCon is tagged as:
“…the largest and most important gathering of movie theater owners from around the world.”
Last August they held a smaller event in the face of COVID. This time around it is the full experience. One of the biggest parts of the gathering is the trade show, where various suppliers can show off their wares to theater owners, according to the blurb:
“Today’s moviegoer is savvy, discriminating, and extremely knowledgeable. When it comes to selecting a theater, they prefer driving the extra distance to ensure they are getting the ultimate, state-of-the-art presentation and theatrical experience possible.
They are looking for optimum picture and sound quality, theater seats that provide great comfort, a ticketing system that is quick and efficient, a concession stand that offers a diverse array of food and beverage items and a theater setting that provides the best amenities imaginable—all of which makes that moviegoing experience worth driving the extra distance.”
Sony is flying high right now. After a woeful early-2010s with movies like Pixels, The Dark Tower, and Ghostbusters 2016 leaving them on the ropes, they suddenly found their feet. Mostly this was in conjunction with Marvel, but they still turned things around and made some serious money.
Now studio chief Tom Rothman confirms that a third Venom movie is coming, and that Ghostbusters will get another entry. These are both in very early stages of planning, so no details on how Ghostbusters will proceed were provided.
Sony also showed off a teaser reel that included Kraven the Hunter, and the Whitney Houston biopic I Wanna Dance With Somebody. They also confirmed that the third Equalizer movie is coming.
Today’s presentations include a marketing focussed workshop, and the big Warner Bros. presentation.