The ever reliable Dark Horizons has reported an interesting financial fact regarding Star Wars Episode IX : The Rise Of Skywalker.  Looking at some data in Deadline they are reporting that the movie yielded a profit for Disney of $300m.  This was against a production budget of $275m but total global costs including marketing and distribution of over $670m.

Sounds OK. Who wouldn’t want $300m in the bank? However the important gap is between the expectation, therefore what Disney’s financial planning assumptions would have been based upon, and reality.  In this regard it’s a pretty bad performance.

Alongside the worst reviews of the franchise it falls very far down the Star Wars profitability league.

Rogue One: A Star Wars Story was the first ever standalone movie and that managed to generate net profit of $319.6m.  The Last Jedi made $417.5m, and that is with leaving an estimated $700m in ticket sales on the counter from missing out on repeat viewings as die hard fans stayed at home the 2nd and 3rd time around.

Star Wars: The Force Awakens made a staggering $780.1m in profit.

Much derided, but actually better than at least 2/3rds of the sequel trilogy, Solo even managed to turn a profit but that was only $77m.

Spider-Man: Far From Home beat its profit with $339m for Sony even after the complicated commercial arrangements with Marvel.

Oh Kathy.  What have you done?