Warner Bros. Discovery is cutting costs, big time! One of the major streamlining initiatives is the merger of HBO Max and Discovery+ into a single streaming service meaning all those back office roles like HR, tech, and finance can be halved.

Part of the plan emerges on the back of some baffling brand-related news. Both Bloomberg and The Wrap report that Warner Bros. Discovery have the belief that the HBO name turns off many potential subscribers.

The Wire, The Sopranos, Game Of Thrones, Curb Your Enthusiasm, House Of The Dragon, The Last Of Us, Band Of Brothers, Big Little Lies, The Flight Attendant, Chernobyl, True Blood, The White Lotus, Euphoria, Boardwalk Empire, Barry, Succession, Deadwood, The Larry Sanders Show

This puts people off? Then we must be forced to conclude that people are stupid. Stop catering to people. Still, apparently removing HBO and renaming the service simply Max is the plan.

Not now Jinx!

The strategy is also supposed to show that it is a new entity and not just Discovery content folded into HBO Max. After over four hours of Zack Snyder’s Justice League, who doesn’t relax with a little Alaskan Bush People? That is not the plan. It will really be a whole new thing, they say.

The price point is rumored at $10 per month for the ad-supported lowest tier. $15-$16 per month for the ad-free version, and $20 a month for the top-tier with all sorts of higher definition content and an expanded feature list.

This is against $14.99 per month for Prime, $9.99 for non-ad supported Netflix, and $10.99 for Disney+, again without ads.

Might as well have just stuck with cable at this rate.

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