When Netflix really started to hit the fast lane in the world of streaming, when growth was a given and it seemed like the good times would never stop rolling, there was one feature of their programming that really set them far apart from boring old scheduled, linear television.

Netflix

Where you had to wait, week after week, for the next nail-biting episode of your favorite show to reveal what happened next, on Netflix you just hit the “next” button. The “bingewatch” was born largely from Netflix and their strategy of releasing entire seasons of shows all at once.

Amazon dabbles, but Disney+, Apple TV+, HBO Max and others still stick to weekly releases. Their logic is that this prolongs the experience, buzz and longevity of the event series. It also makes subscribers stay longer, in theory.

When they split Stranger Things season 4 in half, with other turmoil surrounding Netflix as competition starts to take a bit out of them, people started to worry. Was Netflix about to go all normie and start linear releases?

Apparently not. Thank God! Peter Friedlander, Netflix’s head of scripted series for U.S. and Canada, was reported in Variety as saying:

“For the fans of ‘Stranger Things,’ this is how they’ve been watching that show, and I think to change that on them would be disappointing. To not give them exactly what they’ve been expecting – which is ‘Stranger Things’ as a seasonal experience, they go through that with them – I think that it would be an abrupt change for the member.

We fundamentally believe that we want to give our members the choice in how they view, and so giving them that option on these scripted series to watch as much as they want to watch when they watch it, is still fundamental to what we want to provide. And so when you see something like a batched season with ‘Stranger Things,’ this is our attempt at making sure we can get shows out quicker to the members.”

He went on to say that this model:

“…we think, honors our relationship with our members and what their expectations are.”

Between this, and telling their own screeching wokeists to suck it up and accept that offensive humor is still allowed, maybe Netflix are becoming the good guys?

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