What happens when you make a studio billions of dollars and execute simply the best business strategy in the history of cinema flawlessly?

You get promoted.  Marvel Studios president Kevin Feige has been given the promotion, adding the title of Chief Creative Officer for Marvel in addition to his current job.

He is now responsible for the overall creative direction of all of Marvel’s storytelling across all its mediums including comics, film, TV, and animation. That’s one hell of a remit.

As a result of this, Marvel TV and animation unit called Marvel Family Entertainment comes under the Marvel Studios banner.  It used to be under the grouping of Marvel Entertainment and was controlled by Ike Perlmutter as Chairman of Marvel Entertainment.  Not anymore.

All key creative executives now report into Feige including film and TV.  This means Dan Buckley will also report to Feige.  He will remain President of Marvel Entertainment with responsibility for publishing operations, sales, creative services, games, licensing and events.

Joe Quesada will continue as executive vice president, creative director for Marvel Entertainment.  He will report to Buckley.

No changes have been announced to either current projects or those in development.

Alan Horn

Feige continues to report to Walt Disney Studios co-chairman and chief creative officer Alan Horn and co-chairman Alan Bergman.  Alan Horn himself was brought out of retirement in an emergency following the John Lasseter scandal to take up that creative role.  Maybe Feige is being groomed to take over from the 75-year-old?

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