CinemaCon is heavily biased towards the cinema experience, the clue is in the title. This year the closing luncheon is now a topic of conversation after filmmaker Patty Jenkins laid out, bluntly, her feelings about day-and-date releases. That is movies hitting PVOD and other channels the same day as the theatrical release.

Warner Bros were the first movers in this space as COVID hit, and Jenkins’ directed Wonder Woman 1984 was the first of Warner Bros. Pictures’ movies to dip its toe in the water.

The movie grossed just $46.5 million domestic and $166.5 million worldwide. It was also available the same day on HBO Max. A drop of nearly 80% came in week 2. However the movie was critically mauled, and most of the world’s theaters were closed, so it is not like expectations should have been high.

She described being faced with no choice, during the height of the pandemic, as a heartbreaking experience:

“It was the best choice in a bunch of bad choices at the moment… It was detrimental to the movie… I knew that could have happened. I don’t think it plays the same on streaming, ever.

I’m not a fan of day-and-date, and I hope to avoid it forever. I like working with Netflix for television; I wouldn’t make a movie there or any streaming service with those terms.”

Trade Deadline is reporting that she went further and said cinema has to up its game too. Poor quality theatres, poor quality content, and high prices need to be tackled. Paramount Boss Chris Aronson also chimed in:

“You can’t compare the price of movie tickets to an NFL or NBA game. Pricing is an issue in our business. If we simply rely on large format (pricing), attendance will continue to go down and down. We need to figure out how more people can go to the movies.”

The Cinemark CEO gave theaters some good news. Mark Zoradi says:

“…every content provider is going back to an exclusive theatrical window, that it’s good for the business.”

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