Everyone has had a lot to say about Star Wars recently. After fans being lone voices shouting in the darkness on the internet for so long, for a while it seemed as if a degree of common sense may be breaking through in some quarters. Even the docile pets of the industry press were starting to reflect the conversations that people had been having online for nearly two years.
Disney isn’t slowing down and re-strategising Marvel. It isn’t thinking again about its slate of live action adaptions with several a year planned every year.
It is, however, re-thinking and re-working everything Star Wars. Therefore this tells you all you need to know about the failures and disproves all the bought and paid for fanboys and internet commentators who insist all is well, despite all evidence to the contrary.
The one film a year strategy is dead. However the truly troubling thing is that the noises coming out of Disney and Lucasfilm demonstrate that they just don’t seem to get it. They don’t understand the root cause of their own failures.
Bob Iger has helmed Disney to box office domination, with an assault on TV starting in mere days. However demonstrating the theory that nobody in Hollywood is actually that smart, and they tend to luck their way into any kind of success, he has shown that he really still JUST DOESN’T GET IT!
In a BBC radio interview last week Iger said he thought quantity and frequency were the issues:
“I HAVE SAID PUBLICLY THAT I THINK WE MADE AND RELEASED TOO MANY FILMS OVER A SHORT PERIOD OF TIME.
I HAVE NOT SAID THAT THEY WERE DISAPPOINTING IN ANY WAY. I’VE NOT SAID THAT I’M DISAPPOINTED IN THEIR PERFORMANCE. I JUST THINK THAT THERE’S SOMETHING SO SPECIAL ABOUT A STAR WARS FILM, AND LESS IS MORE.”
Jesus titty-fucking Christ! Some people went to see The Force Awakens multiple times. It was propelled to the top of the all-time domestic box office charts until Avengers: Endgame came along.
Then, just one year later, they turned out in their millions and drove Rogue One over the magic $billion mark. Anticipation for The Last Jedi was sky high and initial box-office proved this. We turned up. We just didn’t go to see it more than once, as the $700 million it left on the table, dire audience scores, box-office drop-off and failure on home rental PROVE!
The awfulness of The Last Jedi directly affected Solo, a vastly superior movie, as it was already the prequel nobody really asked for, recasting a much loved character and a famously troubled production. The question marks were already there in audience minds. The Last Jedi just cemented them. They stayed at home. The Last Jedi destroyed Solo. It also retroactively made The Force Awakens less enjoyable.
Meanwhile Galaxies Edge stands empty due to the billion dollar mistake (as it’s called internally at Disney) of only featuring sequel trilogy characters, settings and stories instead of much loved legacy features.
Bob. Seriously. You don’t have a frequency problem. You have a quality problem. Your quality is poor and when trapped in the Star Wars ditch you all seem to just keep digging.
Stop. Pick up the phone to us. We can fix this for you inside a year.
People will go and see a Star Wars movie every year, watch countless TV shows and buy your toys and attend your theme parks if the quality is good. Riches will fall from the heavens and shareholders will achieve annual wood.
But first you need to genuinely understand what your problem is.