JJ Abrams’ pity fuck, aka Hot Wheels, has set new writers. After signing a deal with Warner Bros. and walking in under the understanding he would be overseeing huge swathes of the DCEU, Abrams was kicked to the kerb by Zaslav.

Abrams
Not this time, Franchise Killer!

Having his fingerprints all over Superman: Flyby, the absolutely horrific failed Superman script from years ago, clearly didn’t help. Being actively involved in the death of two major cinematic franchises in Star Wars and Star Trek, and then limbering up to bury a third with the Ta-Nehisi Coates Superman project, he was stopped dead in his tracks by the appointment of Safran and Gunn.

Expensive talent with a deal, but no project, Hot Wheels was pulled off the development list and passed to Bad Robot.

Now Dalton Leeb and Nicholas Jacobson-Larson have been hired to pen the film based on the 54-year old car toys range. Set up as a response to British domination of the toy car market with Matchbox, Hot Wheels has now sold over 8 billion cars and is the #1 seller. Mattel purchased Matchbox in 1997.

Hot-Wheels

According to the blurb it will be a:

“…a high-throttle actioner that will team up some of the world’s hottest and sleekest cars, monster trucks and motorcycles.”

This has been in development hell for twenty years with directors from McG to Juan Carlos Fresnadillo linked at various stages.

Leeb and Jacobson-Larson have talent. They recently sold Endurance to Netflix after a bidding war, and Strongman, a dark comedy about the making of Star Wars through the eyes of Darth Vader body-actor, English bodybuilder Dave Prowse, was a Black List candidate.

Mattel Films has a full slate of development based on their toy franchises. Masters of the Universe has been stop/start for decades as well.

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