Hollywood morality is a little hard to understand a lot of the time for us mere normies. They make a big noise over #metoo, then they put somebody accused of sexual misconduct up for a power role in the industry. They tell you it is correct to have progressive opinions like them, and then they give Roman Polanski a standing ovation.

Then today, just when it is becoming clear that there is something highly organised and sinister behind a lot of the destruction that is sweeping American society in the form of civil unrest, they line up behind one of the potential agitator organisations.

The activist internet is buzzing. Everyone from Antifa to the American Socialist Worker’s Party has got organised, co-ordinated and mobilised to leverage community tensions and ride the wave of current anger for their own ends. Police forces are reporting large numbers of those involved in violence are activists from out of town or state acting in a co-ordinated manner.

One of the most engaged and active organisations, understandably, is Black Lives Matter. Their organisers have been some of the most vocal as they mobilise their support and co-ordinate their activists across the country.

So just when those who appoint themselves as our moral superiors and cultural leaders should be acting maturely and helping to calm nationwide tensions that have led to violence, they instead pick a side and they want you to know it.

Hollywood studios, platform providers and production houses have signalled their virtue again all over social media. This is that particularly low rent, low risk, low action way that lets them preach without actually risking any real skin in the game.

Netflix, Amazon, Hulu, HBO and many other Hollywood studios and distributors have decided what America really needs right now is their opinion. As Netflix tweeted:

“To be silent is to be complicit. Black lives matter. We have a platform, and we have a duty to our Black members, employees, creators and talent to speak up.”

YouTube lit the Virtue Beacon with another tweet:

“We stand in solidarity against racism and violence. When members of our community hurt, we all hurt. We’re pledging $1M in support of efforts to address social injustice.”

Meanwhile a fifth day of violence rocks America, businesses burn, curfews are imposed and troops are deployed on the streets. But it’s OK everyone! Hollywood has got this!