Ahhh… Google! Everybody spends the whole time holding them up as exemplars of a funky, innovative organisation that the greatest minds of all time flock to work at. However is this actually true? Let’s be honest, they have huge revenue streams and capital reserves simply from owning the entire world of internet search, with all the data that comes with that.
Outside of search, how is their record? Really? Part of innovation is moving fast and breaking things, not being scared of failure. Failing fast and course correcting quickly. However you are not supposed to fail all the damn time! It is here that maybe their record doesn’t stand up. Behind the search domination.
Google Ride Finder
All failed and folded. You have to actually have at least a few successes. Maybe it is time to stop letting millennial and Gen-Z employees ride pogo-sticks to work with their dogs and use an office slide to get to a snooze pod and just… you know… start hiring some grown-ups who know how to make shit successful?
Anyway, just over three years after its announcement they have another failure. Their cloud streaming game service Stadia is being shuttered from January 18th 2023.
Google will refund all Stadia hardware purchases, all game and all DLC purchases made through the Google Store or Stadia Store. Pro subscriptions will not be refunded, and the games cannot be transferred to other platforms as they are not supported.
Stadia’s General Manager Phil Harrison issued a statement, possibly from beside an air hockey table while wearing a polo shirt:
“While Stadia’s approach to streaming games for consumers was built on a strong technology foundation, it hasn’t gained the traction with users that we expected so we’ve made the difficult decision to begin winding down our Stadia streaming service.
We remain deeply committed to gaming, and we will continue to invest in new tools, technologies and platforms that power the success of developers, industry partners, cloud customers and creators.”