We knew there was something wrong. Generation Z came after The Greatest Generation, Baby Boomers and Generation X. Millennials were the first clue that it was going a little wrong. After defeating the Nazis, global communism, having the awesomeness that was the 80s, and ushering in the information revolution, things started to go slightly off-piste.

Gen-ZThen by the time Generation Z started to leave the classroom and enter the real world, things started to accelerate. Now there are apparently 7 main genders, and you can be absolutely anything in the world you choose to be, as long as it isn’t a heterosexual white male. The quality of everything from political discourse to entertainment has largely plummeted and a slight concern that had started to develop a few years ago has become a general feeling of “My God, what have we done?” – after all, we raised some of them, right?


Some enterprising eggheads at UCLA set out to discover just what was up, at least as far as entertainment was concerned. A recent study conducted by The Center for Scholars & Storytellers at the university has just dropped and Deadline have the headline results.

Across the United States, the study found that only 4.4% of the teens surveyed wanted to see conventional “aspirational” content. They are simply not interested fictional works presenting them with rich or glamorous lifestyles. Aspirational 80s style content such as The Secret Of My Success would appear to be right out the window.

What do Generation Z want to see? 21% apparently prefer content with real-world issues being addressed. What do they class as real-world issues?

Apparently this is mental health, social justice, family dynamics and a need to see accurate identity representations to stop them from feeling “isolated and upset” when it is not present in their media.

According to the study, social media is their the go-to place for authenticity and content that does the best job of reflecting their reality.

Oh God. It’s even worse than we thought.

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