Covid, covid everywhere! Despite there being an advanced vaccine roll-out programme, topical treatments already approved, and data from South Africa and the UK showing the Omicron variant is, by degrees, less of a health threat than seasonal flu, it hasn’t stopped all sorts of responses, controls, and lock-downs across the globe. The latest victim is E3.
The Electronic Software Association show, known as E3 isn’t even until June. JUNE!! Sure, the Grammy Awards have been switched up to a virtual event. That is this month. But June?
Is E3 is going virtual again too? Maybe the organizers of all of these things have just realized it is much, much cheaper to stage them virtually than book a big exhibition hall and take on all the other expenses. Easier for attendees to remain on their couches at home and dial in than to get on a plane to Vegas and get a room.
This is the third year in a row that the show has been disrupted. It was canceled in 2020 as we all waited for the people dropping dead in the street that Chinese TV showed us was coming, but then never happened. In 2021 it went virtual.
The ESA released a statement to IGN:
“Due to the ongoing health risks surrounding COVID-19 and its potential impact on the safety of exhibitors and attendees, E3 will not be held in person in 2022. We remain incredibly excited about the future of E3 and look forward to announcing more details soon.”
So this would seem to indicate that no decision has been made on a virtual event yet. This may be as a result of Sony, Microsoft, Nintendo, and EA deciding to run their own events in the last couple of years, therefore taking the luster off the event from what it once was.
Does this mean E3 and the ESA are going to be a big commercial victim of Covid here? Even when this passes, they may not rise again.
Stay safe out there Outposters.