An analysts forecast has given watchers of the TV and streaming market, including us here at Last Movie Outpost, something of a surprise.
A report, picked up by The Hollywood Reporter, has claimed that the Disney+ streaming service will overtake Netflix sometime in the year 2025. Digital TV Research published the findings, stating that the number of subscribers to Disney+ will go on to hit 284.2 million in 2026, with Netflix behind with 270.7 million subscribers.
The engine room of this remarkable switch will be 140 million subscribers over the next five years, primarily driven by the Star expansion in Europe and the Hotstar equivalent in Asian markets. Netflix will add 53 million customers at the same time.
We tend to be very Western-centric when we think about streaming, forgetting that brands that dominate our space like Netflix have very limited penetration in Asia-Pacific and Africa, whereas Disney has a truly global reach. Asia is now a prime area of both population and economic growth.
The report indicates that by 2026 the three main platforms, Netflix, Amazon Prime and Disney+ will control going on for half the world’s SVOD subscriptions.
Regional streaming powers such as China’s Tencent and America’s HBO Max will sxit way back, below 100 million users. Apple TV+ will be barely at the races with less than 35 million.
Overall global SVOD subscriptions are expected to reach 1.64 billion according to the projections, 450 million of which will be within the United States.