It is always interesting to see different marketing approaches for different territories. Domestic, US trailers are sometimes bombastic and slick, like music videos. International trailers can sometimes be slightly toned down from that, but veer towards the arty and opaque. Now that China is opening up we get to see the approach it takes to sell a movie over there. Straightforward, it appears! The Chinese Dune trailer shows us more, and it does it by laying out the story almost directly.

The trailer is rammed with new footage we haven’t seen before in Western trailers, as it breaks down the story of Arrakis and Paul Atreides recognizably for fans of the book. If you have not read the book and are planning on remaining unspoiled, you might want to skip this Chinese Dune trailer.

Dune is one of only a very limited number of Hollywood movies to get a Chinese release this year, along with No Time To Die. With an average ticket price of less than $6, but with the mass, it’s an increasingly sought-after market for US studios.

The first of two proposed movies is based on the first book in Frank Herbert’s Dune series. the story is set in mankind’s distant future when intergalactic travel is possible due to a resource that exists on only one planet. The Atreides family are tasked with taking control of this planet by the ruler of the Empire, but all is not as it seems.

Politics, love, duty, and religion combine to guide Paul Atreides on a journey that leads to rebellion and, eventually war.

Rebecca Ferguson, Oscar Isaac, Josh Brolin, Javier Bardem, Jason Momoa, Stellan Skarsgard, Charlotte Rampling, Dave Bautista, Zendaya, David Dastmalchian, Chang Chen, Sharon Duncan-Brewster and Stephen McKinley Henderson also star.

Dune is already out internationally in several overseas markets and is getting strong reviews. It will be released in the U.S. and China on October 22nd in theaters and on HBO Max.

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