With the ramping up of marketing for Avatar: The Way of Water it’s inevitable we are going to start hearing lots from Jimmy C. And what better way to get people to sit up and pay attention than by threatening to quit before people have even seen a sequel 13 years in the making.

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A Game Changer

Whether you like it or not, Avatar was a game-changer and went on to become the highest-grossing movie in history. That title was temporarily handed over to Avengers: Endgame but that was nothing a quick re-release of the blue giants couldn’t fix. 

In fact, Avatar made another $76 million in just a few weeks on re-release, even though it’s 13 years old and people have seen it multiple times. So the odds of Avatar: The Way of Water making a ton load of money is pretty much guaranteed.

However, Jimmy is a smart fella (or is that a fart smeller?), and knows there are some eye rolls and heavy sighs regarding his sequel, especially coming from LMO’s comments sections – he’s an avid reader. He explains:

“The market could be telling us we’re done in three months, or we might be semi-done, meaning: ‘Okay, let’s complete the story within movie three, and not go on endlessly,’ if it’s just not profitable… We’re in a different world now than we were when I wrote this stuff, even. It’s the one-two punch — the pandemic and streaming. Or, conversely, maybe we’ll remind people what going to the theatre is all about. This film definitely does that. The question is: how many people give a s*** now?”

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I Give A S**t James

I’m not going to lie, I’m looking forward to Avatar: The Way of Water. In fact, it’s likely to be the only film left this year that would make me peel myself off my couch and go and spend my hard-earned money to see it at the cinema.

Yes I know I know that technology has caught up since the first one and I agree that the trailer does at times look like a cut scene from a PS5 game. But this is James Cameron we’re talking about here Outposters!

I think the man that gave us Terminator 1 and 2, Aliens, True Lies, Titanic, and The Abyss needs to be giving some faith and we should embrace his determination and ambition to give us something new. After all, has Jim ever failed to deliver?


A Rare Visionary

The endless cut-and-paste formula from Marvel, the deliberate desecration of Star Wars, and the woke live-action remakes of Disney classics have made going to the cinema an expensive and unrewarding chore. I think we all need Avatar: The Way of Water to be a success to reignite ambition back into a stale and safe-playing movie industry.

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