Universal’s Bros, the first gay romantic comedy released by a major Hollywood studio, flopped with a very low $4.8 million opening this weekend. That’s less than half of what it was tracked to earn.
The Push Back
Of course, homophobia is to blame. Bros co-writer and star Billy Eichner made a point of pushing back and whined on Twitter.
“Everyone who ISN’T a homophobic weirdo should go see BROS tonight! You will have a blast! And it is special and uniquely powerful to see this particular story on a big screen, esp for queer folks who don’t get this opportunity often. I love this movie so much. GO BROS!!!”
So even though 96.5% of the world’s population are heterosexual, according to Eichner you are a “weirdo” if watching a bunch of dudes copping a hold of one another isn’t your thing. You bigots!
A Limp Wristed Reception
Bros‘ top 10 markets were all in New York, San Francisco and Los Angeles – no surprises there. Apparently it did decent business in several other major cities including Chicago, but apart from that, the film has been a bit of a soggy biscuit.
Rather than just take it on the chin, Eichner himself continued to make excuses on Twitter as to why his film hasn’t quite managed to pack the fudge with audiences.
“Rolling Stone already has BROS on the list of the best comedies of the 21st century. What’s also true is that at one point a theater chain called Universal said they were pulling the trailer because of the gay content. (Uni convinced them not to.) America, fuck yeah, etc. etc.”
File This Under Things That Didn’t Happen
In another ham-fisted attempt to explain why everyone is wrong about his film, Eichner say he went to an L.A. cinema on Saturday night:
“Last night I snuck in and sat in the back of a sold-out theater playing Bros in LA. The audience howled with laughter from start to finish, burst into applause at the end, and some were wiping away tears as they walked out. It was truly magical. Really. I am VERY proud of this movie.”
Though Bros carries a modest $22 million production budget, it will likely struggle to achieve profitability, considering its disappointing debut. Sounds like Eicher and Universal are going to have to bite the pillow on this and accept the fact that the vast majority of the world are just not interested.