CinemaCon is on the way, and as a warm-up, Fandango has completed their annual Moviegoing Trends & Insights Study. After a terrible couple of years for movie theaters, it appears things might be looking up.
Last summer, as huge swathes of the world kept theaters closed and movies were fired out direct to streaming platforms, the world box-office take for the season limped to under $2 billion. On average it should be on the way to $5 billion for a season running from May 1st through to Labor Day Weekend.
The survey of over 6,000 moviegoers shows that around 83% plan to see three or more movies in theaters this upcoming season. Of those, 93% plan on purchasing their drinks and snacks once at the theater.
This coming summer is loaded after numerous delays, with big releases throughout that may have been out over the last two years were it not for the pandemic. Summer (early May to Labor Day weekend), and 93% said they plan to purchase concessions at the theaters. This year the 17-45 day theatrical window will be in place, way down from previous years when the 90-day window was sacred.
The top drawers to get people back into theaters remains, unsurprisingly, Marvel. Doctor Strange in the Multiverse of Madness and Thor: Love and Thunder and the most anticipated.
Jurassic World: Dominion, Top Gun: Maverick, Minions: The Rise of Gru, Lightyear, Elvis, Nope, Bullet Train, and Downton Abbey: A New Era are the other big draws that survey responders highlighted.
Other encouraging news for theaters is in the survey. 89% also say that moviegoing is their favorite activity outside of the home, and 70% say only-in-theater movies are higher quality than straight-to-streaming titles.
Doctor Strange kicks off the season in around two weeks. Once those receipts start to land, we will know where we are.