Many of us have lined up to dismiss the chances of James Cameron’s Avatar: The Way Of Water hitting big. We point to a gap that is too long since the original, a lack of buzz, the death of 3D, the failure of technology to move on as far as it did back in 2009, and the general lack of a pop culture footprint for the original.
Other Outposters have spoken in the various Disqus chats to say they think we are wrong. The biggest grossing movie of all time doesn’t just die completely from the public consciousness, and also points to the huge reception Avatar still gets in Asia as a driving force behind potential sequel success.
The first trailer was released to a pretty divisive response. Many shrugged, others said “Get me some of that!”
The first indications of interest levels are now in, in the form of views for the trailer once it was released online earlier this week. In its first 24-hour online window, the trailer was viewed 148.6 million times, including 23 million from China.
This means it is ahead of all the recent Star Wars movies but actually behind Thor: Love and Thunder with 209 million views. Unbelievably, this highest score to date is Amazon’s The Lord of the Rings: The Rings of Power teaser at 257 million views in 24 hours.
So it has the potential to be big, but that needs the interest in viewing the trailer to be carried through to people getting out and buying a ticket. We will find out on September 23rd. Here is the trailer if you still haven’t seen it:
The original Avatar recently recaptured the number one spot at the global all-time box-office from Avengers: Endgame. A sneaky re-release, including a big Chinese haul on the re-release, took its tally to $2.84 billion, excluding inflation.
The potential success, or otherwise, of Avatar: The Way Of Water is shaping up to be a really interesting debate among Outposters.