James Cameron’s Avatar was box office champion for such a long time, but as we have discussed here a few times it feels strangely remote. Like a cultural non-event. Between that and the subdued box office in the face of an ongoing pandemic and other market factors, is Cameron concerned about Avatar 2? Or is he just getting his excuses in early?
Cameron has spent years of his life working on the four planned sequels to his original smash-hit. In an interview EW he admits that even he, the King Of The World, has some doubts. The risk is huge as all four sequels are already written and a combination of back-to-back and dual production is planned to get all four out the door.
“It sounds kind of nuts, the process. I mean, if ‘Avatar’ hadn’t made so much damn money, we’d never do this – because it’s kind of crazy.
The big issue is: Are we going to make any damn money? Big, expensive films have got to make a lot of money. We’re in a new world post-COVID, post-streaming. Maybe those [box office] numbers will never be seen again. Who knows? It’s all a big roll of the dice.”
West Side Story is looking DoA at the box office. So a marquee name over the door can’t help a movie with no legs and no audience. Will Avatar 2 drop-kick it’s way back into the public consciousness as Avatar did back in 2009?
On December 16th, 2022 we will find out if Avatar 2 will fly, or sink. There is $250 million invested in Avatar 2 alone. Even with back-to-back and dual production savings that will put the final bill (if completed) at over $750 million for the whole franchise continuation.